ABOUT US

about-minsweat

Working with many category leaders over the years, we have had the pleasure of building brands and seeing our work help marketers achieve and exceed their goals. Equally at home in the social and digital arenas, as we are in traditional media, we have witnessed a measurable power in the ideas we generate for all our clients, past and present.

Our President and Creative Director, Elly Miller, has worked with clients all over North America, Asia-Pacific and the Middle East. From her experience as General Manager of a Paris branding and design boutique, she now incorporates the power of design thinking into our approach and tools. Over the years as an award-winning Creative Director, Elly was responsible for developing Creative Strategies and Communication Plans, as well as leading the development of innovative ideas and concepts for national and international clients. She brings a great deal of knowledge of the FMCG category, as well as hands-on experience in Luxury Brands, Services, Hospitality, Health & Beauty, Pharmaceutical, and Telecom.