TOOLS WE USE

OUR TOOLS GET IDEAS FLOWING LIKE ELECTRICITY. WE USE THEM EVERYDAY.

WIRED4 CREATIVITY:
Wire projects for brilliance with a 4-step process that ensures the best ideas rise to the top: Unbundle, Reassemble, Connect, and Critique. It is a rigorous approach, effectively challenging the viability of ideas as they progress toward final selection. This is an important tool which gets teams 'unstuck' in the Creative Process.

FUNCTIONAL FILTERS:
As ideas emerge, they are 'filtered' according to the practical functional need for improvement in a product or service. The same way we apply our own personal 'filters' to the world around us, this tool applies a series of mental filters which take teams out of their everyday experience to challenge assumptions and ingrained associations.

CONDUCTIVITY WORKSHOPS:
We bring teams to the 'Highest Common Denominator'. The right people for a crossfunctional project are those who are deeply entrenched in the day-to-day workings of the business problem or opportunity. One of the pitfalls however is that the journey ends with a conformity of ideas. Our workshops kick off projects and show how each team member can be a powerful conductor of ideas.