WIRED4 SUCCESS

WIRED4 IS OUR APPROACH AND
SIGNATURE TOOL

Many ideas can be generated but how many can go-to-market? Whether you need us to give projects a creative boost or 'wire' your teams for success, we are guided by four key pillars:

  1. An awareness of company decision-making criteria: Spend less time wheelspinning and more focus on ideas that develop within realistic company disciplines.
  2. Steering thinking to one question, and many answers: Normal thinking processes attempt to tackle multiple questions and come up with one perfect answer. Successful Idea Generation is the reverse of this.
  3. Smaller teams: The human psychology of smaller groups allows for active participation from everyone. Larger groups facilitate more passive behavior. Working with fewer, but highly-engaged people is a key success factor.
  4. Conversion of consumer insights into ideas: Starting better means finishing better. Whether for functional, service, or product improvements, the final result is an answer to a real problem, or question.